Agent Report Card · Your business · All 50 states
grade your
business.
then raise the grade
See how your sales, pricing, speed and reviews compare to your local market, and get a plan to improve each grade.
What is an Agent Report Card?
An Agent Report Card grades a real estate agent’s last 12 months against their local market in seven areas: production, pricing accuracy, speed to contract, price range reach, neighborhood focus, online reviews and online listing presentation. Each grade comes with three next steps. Reports are private to the agent, and thin data is flagged honestly instead of dressed up.
How it works
your numbers, side by side with your market
Your report is private to you. Use it to set goals, prep for a listing appointment, or show your track record.
- #01.
Tell us who you are
Your name, brokerage and market. Add your MLS production export for the most accurate grades.
- #02.
We grade seven areas
Sales records, listing history and online reviews are compared to agents in your market.
- #03.
Get your plan
Every grade comes with the next three moves to raise it, plus content from the suite to help.
Sample report
what you’ll see
Below is a sample with example numbers, not a real agent.
SAMPLE · EXAMPLE DATA
Agent Report Card · Last 12 months
[Agent Name][Brokerage] · [City, State]OverallB+
- ProductionA-Example: 34 closed sides last 12 months. Market median for active agents: 9.
- Pricing accuracyB+Example: sold at 98.1% of list price. Market: 98.6%.
- Speed to contractAExample: 18 median days on market. Market: 27.
- Price range reachBExample: 82% of sales between $450K and $750K.
- Neighborhood focusA-Example: top agent by sales in 2 of your 5 ZIP codes.
- Online reviewsC+Example: 11 reviews, 4.9 average, newest is 9 months old.
- Listing presentation onlineBExample: 6 of 9 listings with video; 3 with floor plans.
Your next three moves
- Ask your last 10 clients for a review this month. The suite’s review request texts are ready to send.
- Add video and floor plans to every listing. Use the Listing Launch Kit’s shot list.
- Grow above $750K with the Luxury Buyer kit and a luxury market report for your farm.
Where the numbers come from
public records, listings and reviews
Grades combine nationwide sales and listing records with your public online reviews. Your own MLS export makes them exact.
Property records and salesSales history, property details and value estimates for 150+ million U.S. homes.
Active and sold listingsPrices, days on market and inventory for your ZIP codes and price ranges.
U.S. Census dataHousehold income, age of housing, owners versus renters and commute patterns by ZIP.
IRS migration dataWhich counties people are moving into your market from, and how many.
We never use data on race, color, religion, national origin, sex, disability or family status to decide who a home is for or who sees an ad. How we handle Fair Housing
Report cards are private to the agent who runs them. Grades compare you with agents active in the same market over the same 12 months.
questions agents ask
What is an Agent Report Card?
A private report that grades your last 12 months against agents in your market on production, pricing accuracy, speed, price range reach, neighborhood focus, reviews and online presentation, with three next steps for each grade.
Where does the Agent Report Card data come from?
Nationwide public property records and sales, listing history and your public online reviews. Upload your own MLS production export and the grades become exact.
Is my report card public?
No. Your report card is private to you. You decide whether to share any of it, for example in a listing presentation.
What if there is not much data in my market?
Grades that rest on thin data are clearly marked as estimates, so you never present a number you cannot stand behind.