FAIR HOUSING
marketing that stays compliant
for every buyer
Every template, kit and report is built so you can market a home to everyone, the way the Fair Housing Act intends.
How does Realty Marketing Suite keep real estate marketing Fair Housing compliant?
Every piece describes the home, the price and the process, never who should live there. Buyer profiles use price, financing and migration data, never protected traits. Paid ads are built for Meta’s housing ad category, every template carries Equal Housing Opportunity, and captions and bios run through a Fair Housing language check before you post.
Our commitment
six rules built into everything
Headlines and captions talk about space, light, layout, location and price. Never about who would fit in.
Buyer profiles and reports use prices, financing, sales, listings and migration counts. We never use race, color, religion, national origin, sex, disability or family status to decide who a home is for or who sees an ad.
No ZIP code, age or gender targeting, a radius of 15 miles or more, no lookalike audiences and no exclusions. ZIP code lists are for mailers and door-knocking.
Carousels, postcards, reports and market snapshots include the Equal Housing Opportunity line automatically.
We name the school district and link to official sources instead of rating schools or calling an area safe or up-and-coming.
When a number rests on only a few sales, we say so, so you never market a figure you cannot stand behind.
Language guide
say this, not that
The quickest fix is almost always the same: swap a description of people for a description of the home.
| Instead of | Try |
|---|---|
| Family-friendly neighborhood | Four bedrooms, fenced yard, two blocks to the park |
| Perfect for empty nesters | Single-level living with a low-maintenance yard |
| Great for young professionals | Ten minutes to downtown, near restaurants and transit |
| Safe, quiet neighborhood | Quiet cul-de-sac street, and let buyers check public crime maps |
| Great schools | In the [Name] School District, with a link to official ratings |
| Walk to church | Close to parks, shops and transit |
| Exclusive community | Gated community with a private clubhouse (if true) |
| Master suite | Primary suite, the term most MLSs now use |
Your part
you still have the final say
Our tools catch the most common problems, but no checklist catches everything. Read every piece before it goes out, add the brokerage name and license details your state requires, check your state and city rules (many protect more classes, like source of income), and ask your managing broker when in doubt. Realty Marketing Suite is a marketing service, not legal advice.
Learn more from the source: HUD Fair Housing and Equal Opportunity · Meta Special Ad Categories · NAR Fair Housing
questions agents ask
What is Fair Housing compliant real estate marketing?
Marketing that describes the property, the price and the process, never the kind of person who should live there. Under the federal Fair Housing Act, housing ads cannot show a preference based on race, color, religion, sex, national origin, disability or familial status, and many states and cities protect more classes.
Can I target Facebook and Instagram housing ads by ZIP code?
No. Meta requires housing ads to run in its Special Ad Category, which removes ZIP code, age and gender targeting, requires a location radius of at least 15 miles and does not allow lookalike audiences or detailed targeting exclusions. Use ZIP codes for postcards and door-knocking instead.
Can I say a home is near good schools?
Name the school district and link to official ratings. Calling schools good or bad yourself is a common steering risk, so let buyers judge for themselves.
Is “master bedroom” a Fair Housing violation?
No. It is not a violation, but many MLSs and brokerages now use “primary bedroom,” so our templates do too.
Do I need the Equal Housing Opportunity logo on my marketing?
HUD guidance and many state rules expect the Equal Housing Opportunity logo or statement on housing advertising. Our templates add it to every piece automatically.
Does using Realty Marketing Suite make my marketing compliant?
It makes it much easier, but you are still responsible for what you post. Read every piece before it goes out, add the brokerage and license details your state requires, and ask your managing broker when in doubt.